Getting the most from Yoast

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In past blog posts, we’ve explained the importance in optimising websites to rank highly on search engine results pages. However, for WordPress hosted sites, there is a nifty plugin that brings big return in terms of SEO ranking insight. Yoast has been described by GoDaddy and Forbes as one of the most powerful WordPress applications available. Let’s take a closer look at what it has to offer.

Jade Ziola-Sammons, senior account executive at Stone Junction

Yoast was created way back in 2006 by Joost de Valk in the Netherlands. The software currently runs on more than eight million websites and on nearly twelve per cent of the top one million sites in the world.

The main feature is a traffic light system on the WordPress admin and page screen. The plug-in indicates, in real time, the effectiveness of your optimisation and gives suggestions on what you could do to improve it. This includes analysing the readability of the copy using the Flesch Reading Ease score system and showing the top five words or phrases used on the page.

The plug-in provider also has an extensive FAQ section and knowledge base on its website as well as a range of YouTube video tutorials.

While the free version offers ample tools and tips, the Premium version, which is £79 annually, certainly packs a punch in terms of added benefits. Access to 24/7 support, link suggestions and optimisation analysis are incredibly valuable tools that will supply you with the competitive SEO edge.

Using it on some client sites as part of our extensive SEO management offering, it is hugely satisfying to transform a page that started out with a red sad face, into one that is green and happy.

Of course, we appreciate SEO can be a daunting and time intensive task for some. That’s why we take care of it all for you. Whether you use WordPress or not, the Stone Junction team can support you in making your page stand out in web rankings. To talk through your SEO needs, give us a call on +44(0)1785 225416 or email sayhello@stonejunction.co.uk.

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