Stand out like a sore thumb

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Engineering awards | Social advertising | Video marketing
The Walt Disney Company reportedly spent over $2.6 billion on advertising in 2017, the year it released Star Wars: The Last Jedi, Coco and Beauty and the Beast. 

But Disney isn’t alone in spending astronomical amounts to stand out from its competition. New opportunities like social advertising and the increasing use of short, silent video messages mean it can be hard to know which tactics give you the biggest bang for your buck. 

Here are a few strategies to ensure you’re eye catching and remain prominent in your market.

Trade shows
Trade shows across the globe attract a huge number of visitors each year — for example, industrial technology fair Hannover Messe in Germany typically attracts 250,000 visitors. What’s more, exhibitors at trade shows have a unique opportunity as the attendees offer a very targeted and captive audience.

To make the most of the opportunity, incorporate technology in your stand to attract attendees towards engaging staff who can provide authentic conversation rather than a one-sided sales pitch.

Award wins
Award entry judging is one of the only ways most businesses’ services and products are assessed by a third party – and prospective customers know it.

Whether these awards are for project management, an outstanding product or even an operational goalpost like health and safety achievements, potential customers value the objective nature of the prize.

At Stone Junction, we practice what we preach by placing an emphasis on entering and winning industry awards, both for ourselves and on behalf of our clients. We know prospective clients are looking for indications they can trust us, and our recent shortlist for a national Chartered Institute of Public Relations (CIPR) Excellence Award does just that.

Our growing portfolio of industry award wins is one way we demonstrate our commitment to best practice and delivering outstanding campaigns.

Building trust through authentic, natural conversations at trade fairs and demonstrating the excellence of your services through impartial awards, is crucial to stand out from the crowd. For more advice on making the most of your achievements, or for help building a strategy, get in touch with me on 01785 225416 or e-mail chelsea@stonejunction.co.uk.

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