Why did Wetherspoon #DeleteFacebook?

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Why did Wetherspoon delete Facebook?In light of the national pub chain JD Wetherspoon abandoning Instagram, Twitter and Facebook, brands are questioning whether the move is a big mistake, or a clever, insightful decision.

By Chelsea Heard, account executive

It’s not the first time the brand has made a bold move like this – last year, the company announced that it had deleted its entire e-mail database ahead of the GDPR deadline. By deleting its social media, Wetherspoon is reinforcing its image as an unconventional marketer.

The chain is now facing backlash about its move to shut all the social media accounts for its 900 outlets. According to chairman, Tim Martin, the business decision was made because social media had become a distraction for the company.

The move contradicts popular opinion that social media is a key element for business success. For several years, brands have claimed that it helps to improve brand awareness, increase inbound traffic and put you in better stead to convert new prospects.

For business-to-consumer brands like Wetherspoon, being able to show human content and respond quickly to customer questions or complaints is another beneficial feature of social media.

Time
During his statement, Martin said that people spend too much time on social media. While many consumers may spend hours a day browsing newsfeeds and watching Instagram stories, the same is not required of businesses.

To speed things up, tools are available to help you schedule posts and carry out follower growth to increase your reach. Some of our favourites are Hootsuite and Tweepi, but the best software depends on your use, including how much audience interaction you anticipate.

Content
One case companies present against social media is “but we haven’t got anything to say!” You’d be surprised. Any press clippings, third party articles on industry trends, or sales material such as datasheets or video demonstrations make perfect social media content.

Your prospects are unlikely to open Twitter in the morning to be bombarded with concentrated product information, so keep your content interesting. Depending on your audience, engaging in industry hashtags or being part of Facebook groups can be just as important as the content you post.

If, like Wetherspoon, you find social media takes too much time, a better option is outsourcing the management of your channels. A social media expert can advise you on how to make the most from social media and see tangible results, as well as taking on the burden of writing content and reactive responses.

Whether Wetherspoon’s move is for business or PR reasons, we don’t know. What we do know, is that if you’re not seeing the benefit of your existing social media channels or you would like help managing your organic social media accounts, we can help.

For more information, get in touch on 01785 225416 or e-mail chelsea@stonejunction.co.uk.

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