What's RSS to e-mail?

RSS stands for Really Simple Syndication and guess what? It’s really simple. 

Let’s say you have a company blog, news page or content zone — somewhere you upload company news, articles, that sort of thing. Essentially, an RSS to e-mail feed is an XML-based format for distributing content automatically from these pages. 

Laura England, senior account executive at Stone Junction.

With most blogging platforms, RSS feeds are already built into the page, but they can be added manually to any webpage, including your news page.

Using RSS, the feed will automatically scan your page for fresh content you upload. The stripped-down content is then sent into a feed reader, converting it into an automated e-mail that’s sent out to your database. Make sense?

Using an e-mail marketing service like MailChimp, you can design exactly how you would like the feed to look and determine how often you would like the feed to send and to which subscribers. Put simply, it’s an easy way to automatically update customers with news from your website — without the need to design and create a new e-mail and manually input the news each time.

But, isn’t RSS old news?

Yes and no. RSS to e-mail certainly isn’t a new marketing tactic, in fact it was developed in the very early days of the web. That said, it’s an incredibly handy tool that’s often forgotten. Today, 23 million websites use RSS feeds and if you have a company blog or news page, you should be using RSS to distribute your content and keep your customers up to date.

How do you think you received this article? RSS.

For help setting up RSS to e-mail, get in touch on 01785 225416 or e-mail laura@stonejunction.co.uk.


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